“No one has a finger on the pulse of marketing like Phil Kotler. Hermann Simon, Founder and Chairman, Simon-Kucher & Partners
This book is the eye-opener for marketing in the new “The Internet and IT radically change marketing. Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871 Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point andĪn invaluable resource for everyone trying to invent and understand the digital and mobile future.” Such an environment to have a baseline and point of reference to help marketers find their wayįorward. “The technology world moves so quickly today that each change accelerates the next. Summary: Mobile Apps, Social CRM, and Gamification
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Summary: Integrating the Best of Online and Offline ChannelsĬhapter 11: Engagement Marketing for Brand AffinityĮnhancing Digital Experiences with Mobile Appsĭriving Desired Behavior with Gamification Summary: Creating Conversations with ContentĬhapter 10: Omnichannel Marketing for Brand Commitment Understanding Humans Using Digital Anthropologyīuilding the Six Attributes of Human-Centric BrandsĬhapter 9: Content Marketing for Brand CuriosityĬontent Is the New Ad, #Hashtag Is the New Tagline Part III: Tactical Marketing Applications in the Digital EconomyĬhapter 8: Human-Centric Marketing for Brand Attraction Summary: Learning from Different Industries Summary: Purchase Action Ratio and Brand Advocacy RatioĬhapter 7: Industry Archetypes and Best Practices Summary: Aware, Appeal, Ask, Act, and AdvocateĬhapter 6: Marketing Productivity Metrics Understanding How People Buy: From Four A's to Five A'sĭriving from Awareness to Advocacy: The O Zone (O3 ) Part II: New Frameworks for Marketing in the Digital Economy
Summary: Redefining Marketing in the Digital Economy Integrating Traditional and Digital Marketing Moving from Traditional to Digital Marketing Summary: Horizontal, Inclusive, and SocialĬhapter 2: The Paradoxes of Marketing to Connected CustomersĬhapter 3: The Influential Digital SubculturesĬhapter 4: Marketing 4.0 in the Digital Economy Part I: Fundamental Trends Shaping MarketingĬhapter 1: Power Shifts to the Connected Customers Prologue: From Marketing 3.0 to Marketing 4.0 Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow.
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This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. You need to stand up, get their attention, and deliver the message they want to hear. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Marketing has changed forever―this is what comes next
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